Privacy Policy

Last Revised: June 25, 2014

Notice of Privacy Rights of California Residents (see Section 10 below)

South Coast Plaza, the property manager of Plaza Tower, Park Tower and Center Tower (each a “Building”), and the owners of each Building (“Owners”) (South Coast Plaza, the Owners, and their respective affiliates, collectively,  “SCP”),welcome you to the websites for the Buildings, www.plazatowerscp.com, www.parktowerscp.com, and www.centertowerscp.com (the “Sites”). This Privacy Policy describes how SCP treats information about you that it collects and receives (1) through the Sites and (2) through third parties or SCP’s other businesses, including, without limitation, offline. The Privacy Policy together with the Terms of Use govern your use of the Sites and SCP’s collection and use of your information.

 

1. ACCEPTANCE OF PRIVACY POLICY

Each time you access, use, or browse a Site, or provide information to SCP online or offline, you signify your acceptance of the then-current Privacy Policy. If you do not accept this Privacy Policy, you are not authorized to access, use or browse the Sites, or to provide information to SCP online or offline, and must discontinue use of the Sites immediately.

Should the Privacy Policy be revised, SCP will post the changes on the Sites which will be effective immediately upon posting. Any material changes in the manner that we use personally identifiable information will apply only to information collected thereafter, unless we provide notice or have other communications with you.  You can determine when the Privacy Policy was last revised by referring to the “Last Revised” legend at the top of this page.

If you provide your information to SCP offline, the Privacy Policy applies to SCP’s collection and use of your information. SCP also may provide paper copies of the then-current Privacy Policy when it collects information from you offline or when a tenant signs a lease. In addition to this Privacy Policy, you agree that the following provisions in the Terms of Use also govern SCP’s collection and use of your information collected offline: Sections 1 (Acceptance of the Terms of Use); 7 (Your Indemnity of SCP); 10 (Disclaimers and Limitation of Liability); 12 (Governing Law and Disputes); and 13 (Miscellaneous).

 

2. TYPES OF INFORMATION WE COLLECT

We may collect personally identifiable information from you, such as  non-public information about you that helps SCP identify you, including, without limitation, first and last name, business title, signature, email address, employer address, office and home telephone number, mobile telephone number, vehicle information, license plate number and parking information, and other information that is not otherwise publicly available. We also may collect non-personally identifiable information about you, such as information regarding your use of the Sites, your IP address, Site usage statistics, time stamps, browsing history, general geographic location, type of device you use to connect to a Site, type of computer operating system you use (e.g., Microsoft Windows, Google Chrome OS or Mac OS), type of browser you use (e.g., Firefox, Chrome, Internet Explorer, Safari) and the domain name of your internet service provider. “Non-personally identifiable information” refers to information that does not personally identify the individual to whom the information  relates, such as information that is aggregated by SCP or a third party, or information that is not linked to contact information or other personally identifiable information of an individual. In addition, we may collect information from you, such as your password to access certain Building features, information collected through Building security systems, key cards and security cameras, information collected through questionnaires and surveys, preferences and interests, income, education level, ethnicity, marital status, homeowner status, shopping habits, Site usage, age and gender. In the event that such information is maintained in a manner that identifies the name of, or contact information for, the individual to whom such information relates, it will be treated as personally identifiable information; otherwise, such information will treated as non-personally identifiable information.

 

3. HOW WE COLLECT INFORMATION

We may collect personally identifiable information and/or non-personally identifiable information  from you when you use a Site, communicate with SCP or the Building via a Site or offline, visit a Building, participate in questionnaires or surveys that may be offered on a Site or offline, use Building key cards or interact with Building security systems and cameras. Information collected by SCP may be stored and processed in the United States in accordance with the laws of the United States, or in other jurisdictions. By using a Site or by submitting your personally identifiable information to SCP online or offline, you expressly consent to the storage and processing of your personally identifiable information in the United States in accordance with the laws of the United States, or in other jurisdictions.

We may obtain personally identifiable and/or non-personally identifiable information from third parties such as our affiliates, brokers, tenants, suppliers, vendors, merchants, licensors, or other sources (e.g., offline records or publicly available information). We may combine personally identifiable information we collect with information that we obtain from our affiliates, brokers, tenants, suppliers, vendors, merchants, licensors, or other sources (e.g., offline records or publicly available information). We will treat any such combined information as personally identifiable information.

SCP automatically receives and records non-personally identifiable information on our server logs from your browser as well as through other analysis of the Sites. We also may collect information using cookies, web beacons, pixels, gifs, tags or other technologies (“Collection Technology”), or through third parties using similar technologies. Collection Technology may operate as  a piece of data stored on your browser or device, or may identify, compile, aggregate and/or collect information through other means. When you visit a Site, your web browser may use Collection Technology to better enable you to navigate the Sites during your visit and upon your return. You may use the Sites even if you choose to reject or delete certain Collection Technology. Collection Technology also may be used by some of the other websites for which a link is placed on a Site. We may combine this non-personally identifiable information with personally identifiable information, and, if so, will treat the combined information as personally identifiable information.

The Sites may use Google Analytics, which uses Collection Technology to collect and store anonymous information about you, which may include the non-personally identifiable information described above. You can read Google Analytics’ privacy policy at http://www.google.com/analytics/learn/privacy.html and Google Analytics Terms of Use at http://www.google.com/analytics/tos.html. You can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser at http://tools.google.com/dlpage/gaoptout?hl=en.

Except as otherwise specified in this Privacy Policy, SCP does not alter the practices detailed herein based upon your selection of the “Do Not Track” setting or other “opt out” setting or feature that may be offered by your browser; however, SCP reserves the right to do so in the future.

 

4. HOW WE USE YOUR INFORMATION

We may use the information we collect:

  • To monitor and analyze information regarding your browsing and viewing preferences.
  • To analyze our users’ demographics and interests.
  • To plan, improve and administer promotional events sponsored by SCP or third parties (“Events”).
  • To process and respond to your inquiries.
  • To monitor activity in the Buildings.
  • To improve the Sites.
  • To promote our services
  • For the purposes for which you provided the information.
  • To enforce the Terms of Use of the Sites.

In addition to the uses discussed above, SCP may use non-personally identifiable information in any manner so long as SCP uses such information in its de-identified form. These uses may include, without limitation, uses for administration of the Sites; analysis of website trends and how the Sites are used; improving navigation of the Sites; analysis of the performance of the Sites and diagnosis of problems; improving the services we offer; analysis and developing advertisements and advertising campaigns; and providing you with special offers and promotions and determine the effectiveness of same.

 

5. COMMUNICATIONS WITH YOU

You authorize SCP to transmit email to you to respond to your communications, promote our services and administer Events If we send any emails to promote our services, unsubscribe instructions will be included in each such promotional email from SCP. Please note that such requests may take up to ten (10) days to become effective. You may not opt out of receiving communications regarding your dealings with SCP,  or the Sites or technical information about the same.

 

6. INFORMATION SHARING WITH THIRD PARTIES

SCP may disclose the information it collects about you: (i) to affiliates, brokers, licensors, Event partners or sponsors,  for their own direct marketing purposes, such as to provide information to you about their stores, restaurants, Events, products, services and other important information; (ii) to third parties to provide analytics for advertising purposes or to confirm or update information provided by you; (iii) to suppliers, vendors and others who help SCP provide services to you, such as outsourcing one or more of the functions described in this Privacy Policy; (iv) to third parties in the event of any reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of SCP’s business or operations (including without limitation in connection with bankruptcy or any similar proceedings); or (v) as otherwise authorized by you.

We also may share your information in response to a subpoena, legal order or official request, when we believe you have acted in violation of the Terms of Use, to investigate, prevent or take action regarding suspected illegal activities, fraud or potential threats, or exercise legal rights or defend against claims, when we believe that doing so may protect your safety or the safety of SCP or others, or as otherwise permitted or required by law.

We also may use and share non-personally identifiable information with third parties. Additionally, we may take personally identifiable information and de-identify it and share it in a de-identified or aggregated form with advertisers, business partners, and/or third parties in order to analyze usage of the Sites; perform services on our Sites or others’ sites; improve our services; improve our user experience; or for similar purposes. We will not re-identify such data and we will ask our contracting parties to agree to keep the data in its de-identified form.

 

7. CHILDREN

The Sites are not directed toward children under 13 years of age nor does SCP knowingly collect information from children under age 13 on the Sites or offline. If you are under 13, you are not permitted to register for emails or newsletters or to otherwise submit any personally identifiable information to SCP. If you provide information to SCP through the Sites, you represent that you are 13 years of age or older. If you are between 13 and 17 years of age, when you visit, browse, use, or submit personally identifiable information to the Sites, you represent that you have the permission of a parent or guardian to do so and who agrees to this Privacy Policy on your behalf. If you are a parent or guardian and believe SCP may have inadvertently collected personally identifiable information from your child, please notify SCP immediately by sending an email to info@southcoastplaza.com detailing the basis of your belief and your request.

 

8. PROTECTION OF PERSONALLY IDENTIFIABLE INFORMATION

SCP uses reasonable administrative, physical and electronic security measures to protect against the loss, misuse and alteration of personally identifiable information. No transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under the control of SCP to intercept or access transmissions or private communications unlawfully. While we strive to protect personally identifiable information, neither SCP nor our service providers can ensure or warrant the security of any information you transmit to us over the internet. Any such transmission is at your own risk.

 

9. UPDATING YOUR INFORMATION

You are responsible for keeping your information current. You may update your information by contacting us at info@southcoastplaza.com. We will use reasonable efforts to process any change you make; provided, however, that requests to delete information are subject to SCP’s internal reporting, processing and retention policies and all applicable legal obligations.

10. NOTICE OF PRIVACY RIGHTS OF CALIFORNIA RESIDENTS

If you are a California resident and have provided personal information to SCP, you are entitled by law to request certain information regarding any disclosure that may have been made by SCP to third parties of personally identifiable information for their direct marketing purposes. To make such a request, send an email to info@southcoastplaza.com, specifying that you seek your “California Customer Choice Privacy Notice.” Please allow thirty (30) days for a response. SCP is required to respond to only one request per customer each year, and is not required to respond to requests made by means other than through the above email address.

We will not share your personally identifiable information with third parties for their direct marketing purposes if you request that we do not do so. You may make such a request by sending us an email at info@southcoastplaza.com

When contacting us, please indicate your name, address, email address, and what personally identifiable information you do not want us to share with third parties for their direct marketing purposes. Please note that there is no charge for controlling the sharing of your personally identifiable information or for processing this request.

 

11. LINKS

You may have the opportunity to follow links on the Sites to other sites that may be of interest to you. SCP endeavors to only link to reputable organizations. Because other sites may not be hosted or controlled by SCP, we are not responsible for the privacy practices of those sites or the content provided thereon. Therefore, the privacy policies with respect to other sites may differ from those applicable to the Sites. We encourage you to review the privacy policies of each other site. This Privacy Policy only applies to information collected and maintained by SCP.

 

QUESTIONS?

If you have any questions or concerns regarding this Privacy Policy, please contact us at info@southcoastplaza.com